This article was written by Scurri’s eCommerce specialist Elene Jackson. To streamline your delivery management, get in touch with Scurri today!
In today’s competitive eCommerce landscape, simply offering great products isn’t enough to capture customers’ attention. To truly stand out, your brand needs to implement smart marketing strategies that not only attract but also engage and retain your audience. In this blog, we’ll explore five essential eCommerce marketing strategies that can help your brand differentiate itself from the competition and build lasting relationships with customers.
1. Prioritise Visuals When Designing Your eCommerce Website
When listing products on your website, be sure to include enough photos to give your audience a clear view of the item. Provide images from multiple angles, and display the product alongside size dimensions or next to an object for scale. Adding lifestyle photos showing the product in use can also help customers imagine it in their daily lives.
You can further enhance the shopping experience with interactive product visuals. Consider adding features like 360-degree views or zoom-in options to give customers a closer look of the product.
One brand incorporating 360-degree views of their products is Heals Furniture. Many furniture retailers offer colour palettes or zoom features to give shoppers a few extra details, but Heals goes further by helping customers visualise how their products will look in their homes. When shoppers can picture items in their own space, browsing often leads to buying, making this a clever marketing tactic.
You can further enhance the shopping experience with interactive product visuals. Consider adding features like 360-degree views or zoom-in options to give customers a closer look of the product.
One brand incorporating 360-degree views of their products is Heals Furniture. Many furniture retailers offer colour palettes or zoom features to give shoppers a few extra details, but Heals goes further by helping customers visualise how their products will look in their homes. When shoppers can picture items in their own space, browsing often leads to buying, making this a clever marketing tactic.
2. Optimise Your Products for Visual Search
Optimising your products for visual search can attract customers who are searching for specific items but find the original product too expensive. By offering affordable alternatives, you increase the chance of drawing them to your website through visual search.
To effectively optimise for visual search, use detailed images of your products from multiple angles with clear backgrounds. Implement descriptive alt text and metadata to help search engines understand your images. Properly label and organise your image files, and consider integrating visual search technology into your own platform.
This approach improves the likelihood that your products will appear in search results – a critical factor, as 43% of eCommerce traffic originates from organic Google searches. Additionally, it enhances your ability to capture traffic and boost sales from customers seeking budget-friendly or alternative options.
To effectively optimise for visual search, use detailed images of your products from multiple angles with clear backgrounds. Implement descriptive alt text and metadata to help search engines understand your images. Properly label and organise your image files, and consider integrating visual search technology into your own platform.
This approach improves the likelihood that your products will appear in search results – a critical factor, as 43% of eCommerce traffic originates from organic Google searches. Additionally, it enhances your ability to capture traffic and boost sales from customers seeking budget-friendly or alternative options.
3. Use Interactive Quizzes, Polls, and Surveys in Marketing and on Website
Incorporating interactive quizzes, polls, and surveys into your marketing strategy can significantly enhance engagement and drive traffic to your eCommerce website. These tools not only capture your audience’s attention, but also provide valuable insights into their preferences and behaviours.
Interactive quizzes can help customers find products that best match their needs, while polls and surveys can gather feedback and opinions, making your audience feel involved and valued. By leveraging these interactive elements, you create a more dynamic and personalised shopping experience, which can lead to increased conversions and strengthen customer relationships with your brand.
Doe Beauty is a great example of a brand using interactive quizzes to engage customers. Their Lash Quiz offers two options: a personal quiz, where users answer questions about their preferences and facial features, and a “Perfect Surprise Gift” quiz, designed for customers looking to buy lashes for someone else. In this version, users answer questions about the recipient, and the website provides tailored recommendations. Both quizzes suggest specific Doe Beauty false lashes, encouraging purchases directly from the website – a clever marketing strategy.
Interactive quizzes can help customers find products that best match their needs, while polls and surveys can gather feedback and opinions, making your audience feel involved and valued. By leveraging these interactive elements, you create a more dynamic and personalised shopping experience, which can lead to increased conversions and strengthen customer relationships with your brand.
Doe Beauty is a great example of a brand using interactive quizzes to engage customers. Their Lash Quiz offers two options: a personal quiz, where users answer questions about their preferences and facial features, and a “Perfect Surprise Gift” quiz, designed for customers looking to buy lashes for someone else. In this version, users answer questions about the recipient, and the website provides tailored recommendations. Both quizzes suggest specific Doe Beauty false lashes, encouraging purchases directly from the website – a clever marketing strategy.
4. Be Creative With How You Sell Product Bundles
Selling product bundles is a strategic way to enhance your eCommerce offerings and drive sales. By selling bundles through your online shop, you can boost your average order value, making it more attractive for customers to buy more in a single transaction. Additionally, bundling can help clear out old inventory and create more visibility for your products, leading to increased exposure and potential sales. This approach not only appeals to budget-conscious shoppers, but also encourages them to explore and purchase a wider range of your products.
There are many different ways to sell product bundles. Some businesses use “pure bundling,” where products are exclusively sold as part of a bundle, while others opt for “mix bundles”, which feature a variety of related items that share a common theme. Mix bundles are ideal for gifts, helping customers save time and effort when shopping for others. “Subscription bundling” is another smart strategy, keeping customers engaged with multiple products and offering a great way to clear out less popular inventory. Additional bundle types include “DIY bundles,” “seasonal bundles,” “clearance bundles,” and “favourite bundles,” each offering unique value to shoppers.
Leahy Beekeeping offers a customizable mix bundle featuring their range of products. Customers can handpick items like honey, beeswax food wraps, and more, creating a tailored gift bundle perfect for easy, thoughtful gift shopping. This type of bundle attracts customers looking for convenience and personalization in their purchases.
There are many different ways to sell product bundles. Some businesses use “pure bundling,” where products are exclusively sold as part of a bundle, while others opt for “mix bundles”, which feature a variety of related items that share a common theme. Mix bundles are ideal for gifts, helping customers save time and effort when shopping for others. “Subscription bundling” is another smart strategy, keeping customers engaged with multiple products and offering a great way to clear out less popular inventory. Additional bundle types include “DIY bundles,” “seasonal bundles,” “clearance bundles,” and “favourite bundles,” each offering unique value to shoppers.
Leahy Beekeeping offers a customizable mix bundle featuring their range of products. Customers can handpick items like honey, beeswax food wraps, and more, creating a tailored gift bundle perfect for easy, thoughtful gift shopping. This type of bundle attracts customers looking for convenience and personalization in their purchases.
5. Turn the Post-Purchase Experience Into a Marketing Opportunity
One effective way to personalise the customer journey is by using tools like Scurri Track Plus, which offers branded tracking timelines and customised tracking emails. This solution allows you to deliver a seamless, branded experience from the moment an order is placed until it arrives. By aligning the tracking timeline and emails with your brand’s design, you create a more cohesive and engaging experience, keeping customers informed and connected throughout the delivery process. Personalisation not only enhances the customer experience but also builds a stronger relationship with your brand, driving repeat business and encouraging positive reviews.
Numerous companies are leveraging Scurri Track Plus to enhance their customers’ post-purchase experience. The Perfume Shop, for example, uses Scurri Track Plus to maintain control over the delivery process. “We’re particularly looking forward to implementing the branded tracking timeline, branded tracking emails and estimated delivery date, further improving the customer experience and extending the visibility of The Perfume Shop brand during a time of peak engagement,” says Sean Wallis, Supply Chain Director of The Perfume Shop.
Numerous companies are leveraging Scurri Track Plus to enhance their customers’ post-purchase experience. The Perfume Shop, for example, uses Scurri Track Plus to maintain control over the delivery process. “We’re particularly looking forward to implementing the branded tracking timeline, branded tracking emails and estimated delivery date, further improving the customer experience and extending the visibility of The Perfume Shop brand during a time of peak engagement,” says Sean Wallis, Supply Chain Director of The Perfume Shop.
Conclusion
Standing out in the crowded eCommerce space requires more than just great products; it demands innovative and thoughtful marketing strategies. By prioritising visuals, optimising for visual search, engaging customers with interactive content, offering creative product bundles, and enhancing the post-purchase experience, your brand can differentiate itself from the competition. Implementing these marketing strategies will not only attract new customers but also foster loyalty and drive long-term growth for your business.