This article was written by eCommerce experts at leading delivery management provider Scurri. To streamline your delivery management and perfect your post-purchase emails, get in touch with Scurri today!
In this post-purchase email series, we’re exploring the best post-purchase email examples for each stage of the order journey. This post focuses on Dispatched emails, highlighting how to make these emails both functional and impactful by using Scurri Track Plus.
What Does Order Dispatched Mean?
Benefits of Order Dispatched Post-Purchase Emails
Builds Customer Confidence
A shipping confirmation email reassures your customers that their purchase is processed and en route. This reduces anxiety and establishes trust.
Reduces WISMO Queries
By providing clear shipping updates, your customers feel confident in your service. This reduces the likelihood that they’ll reach out for an order status.
Engages Customers During Peak Attention
During the anticipation of delivery, Dispatched emails are perfectly timed to engage your customers while they’re most attentive.
Enables Brand Customisation
With Scurri Track Plus, you can fully customise post-purchase emails to match your brand’s identity, delivering a consistent and branded experience.
Offers Product Recommendations and Promotions
These emails can include relevant product suggestions or exclusive offers, thus turning a routine update into a cross-sell opportunity and encouraging a repeat purchase.
Leveraging Scurri Track Plus for Dispatched Post-Purchase Emails
Customisation Made Simple
With Scurri Track Plus, you can build branded Dispatched emails using a combination of drag-and-drop tools, HTML, or responsive templates. Each email is tailored to your brand’s guidelines.
Seamless Tech Integration
Scurri Track Plus integrates with the best software for eCommerce. These include Ometria, Klaviyo, and Shopify. This allows you to seamlessly blend these emails with your current tech stack.
Product Recommendations for Cross-Selling
Post-purchase email marketing with Scurri lets you showcase additional products or special offers to drive additional revenue, perfect for inspiring repeat purchases.
Extended Brand Engagement
Dispatched emails are key for customer engagement during a high-attention phase. With Scurri, you can use these emails to reinforce your brand, immerse customers in your brand experience, and encourage repeat business.
Post-Purchase Email Examples: The Ideal Dispatched Email
Here’s an example of a well-executed Dispatched email using Scurri Track Plus. This sample, featuring Scurri’s demo brand, Le Mark, shows how customisable templates can create visually engaging emails that resonate with existing customers and repeat customers alike. The layout is optimised for brand consistency, highlighting delivery updates and tailored product recommendations, all aimed at enhancing customer satisfaction.
Conclusion
The Dispatched email is more than a shipping update; it’s a critical part of the post-purchase experience that shapes how customers feel about your brand.
By using our post-purchase communications tool Scurri Track Plus, you can transform each post-purchase email into a brand-building opportunity. Build trust, reduce WISMO queries, and encourage repeat purchases. Launch our demo below to receive some sample post-purchase communications emails directly to your inbox.
Launch a demo
Want to see first-hand how Scurri Track Plus can transform the customer delivery experience?
Enter your details below to instantly receive a series of automated branded tracking emails from our demo brand ‘Le Mark’, including links to explore a branded tracking timeline page.