This article was written by eCommerce experts at leading delivery management provider Scurri. To streamline your delivery management and perfect your post-purchase emails, get in touch with Scurri today!
The post-purchase experience plays a major role in building customer trust, loyalty, and encouraging repeat purchases. While a customer’s journey may seem complete once their order arrives, a Delivered email can extend the relationship. It offers the chance to gather valuable feedback, showcase your brand, and lay the foundation for future purchases. Well-timed and well-crafted post-purchase emails, especially Delivered emails, are essential in any eCommerce website’s toolkit.
This post is part of our Post-Purchase Email Series, focusing on each stage of post-purchase emails. Here, we’ll look at Delivered emails, discussing the benefits, and how Scurri Track Plus can help you craft effective Delivered emails that not only inform but inspire customer engagement.
This post is part of our Post-Purchase Email Series, focusing on each stage of post-purchase emails. Here, we’ll look at Delivered emails, discussing the benefits, and how Scurri Track Plus can help you craft effective Delivered emails that not only inform but inspire customer engagement.
What Does Delivered Mean?
In an order’s lifecycle, Delivered signals that the package has reached its destination. It’s the final update for customers who eagerly awaited their delivery, confirming that the order is now in their hands. But while it may seem like the end, it’s actually a prime moment to keep the conversation going. A Delivered email can go beyond order status updates to offer incentives to encourage feedback and spark new purchases.
Benefits of Delivered Post-Purchase Emails
Sending a Delivered email isn’t just a courtesy; it’s an opportunity to deepen the customer relationship. Here are the benefits of crafting an effective Delivered email:
Encourage Customer Feedback
By inviting customers to leave reviews, you gather valuable feedback that helps potential buyers make informed decisions. Reviews foster trust, as over 90% of shoppers read online reviews before purchasing.
Boost Customer Trust and Transparency
A prompt Delivered email with clear, friendly messaging reassures customers that you’re attentive to their experience, building trust in your brand.
Incentivise Future Purchases
Offering a discount, special offer, or exclusive access can be a strong motivator for customers to return.
Reinforce Brand Presence
After the excitement of delivery, a well-branded Delivered email reinforces your brand, keeping it fresh in the customer’s mind.
Cross-Sell and Showcase Products
Use Delivered emails to introduce complementary products or current offers, inviting customers to explore more.
Encourage Customer Feedback
By inviting customers to leave reviews, you gather valuable feedback that helps potential buyers make informed decisions. Reviews foster trust, as over 90% of shoppers read online reviews before purchasing.
Boost Customer Trust and Transparency
A prompt Delivered email with clear, friendly messaging reassures customers that you’re attentive to their experience, building trust in your brand.
Incentivise Future Purchases
Offering a discount, special offer, or exclusive access can be a strong motivator for customers to return.
Reinforce Brand Presence
After the excitement of delivery, a well-branded Delivered email reinforces your brand, keeping it fresh in the customer’s mind.
Cross-Sell and Showcase Products
Use Delivered emails to introduce complementary products or current offers, inviting customers to explore more.
How Scurri Track Plus Enhances Delivered Post-Purchase Emails
With Scurri Track Plus, crafting the ideal Delivered email is easy. Here’s how Scurri optimises this post-purchase touchpoint:
Simple and Customisable
Scurri Track Plus allows you to design Delivered emails that adhere to your brand guidelines, whether you use drag-and-drop tools, pure HTML, or pre-built responsive templates.
Encourage Reviews and Feedback
A Delivered email is a perfect time to ask for a review. With Scurri Track Plus, you can seamlessly include a call-to-action that encourages customers to share their experience. Customers are more likely to leave positive feedback when encouraged promptly, and as most people rely on reviews to make purchase decisions, this can increase trust in your brand.
Incentivise Repeat Purchases
Scurri makes it easy to include exclusive offers, special discounts, or product recommendations, boosting the likelihood of a repeat purchase.
Integrate with Your Existing Tools
Scurri Track Plus integrates seamlessly with Shopify, Ometria, Klaviyo, and other top eCommerce software, allowing you to make the most of your tech stack.
Extend Engagement and Brand Reach
Delivered emails are a prime opportunity for engagement, as customers are at peak satisfaction with their order. Use Scurri’s features to reinforce your brand’s personality, keep customers engaged, and pave the way for future purchases.
Simple and Customisable
Scurri Track Plus allows you to design Delivered emails that adhere to your brand guidelines, whether you use drag-and-drop tools, pure HTML, or pre-built responsive templates.
Encourage Reviews and Feedback
A Delivered email is a perfect time to ask for a review. With Scurri Track Plus, you can seamlessly include a call-to-action that encourages customers to share their experience. Customers are more likely to leave positive feedback when encouraged promptly, and as most people rely on reviews to make purchase decisions, this can increase trust in your brand.
Incentivise Repeat Purchases
Scurri makes it easy to include exclusive offers, special discounts, or product recommendations, boosting the likelihood of a repeat purchase.
Integrate with Your Existing Tools
Scurri Track Plus integrates seamlessly with Shopify, Ometria, Klaviyo, and other top eCommerce software, allowing you to make the most of your tech stack.
Extend Engagement and Brand Reach
Delivered emails are a prime opportunity for engagement, as customers are at peak satisfaction with their order. Use Scurri’s features to reinforce your brand’s personality, keep customers engaged, and pave the way for future purchases.
How to Craft the Perfect Delivered Email
Here’s an example of how to structure a high-performing Delivered email with Scurri Track Plus:
Start with a Friendly Confirmation
Begin with a simple message confirming the delivery. Thank customers for their purchase and show your appreciation.
Request a Review or Feedback
Politely ask customers to leave a review on the purchased product. Reinforce that their feedback helps others make buying decisions and lets you keep improving. Including a direct link to leave a review makes it effortless for the customer.
Incentivise with a Discount or Offer
Including a limited-time discount or exclusive offer makes it easy for customers to act, encouraging them to shop again.
Include Product Recommendations
Highlight products related to their purchase or trending items on your site, using the opportunity to spark interest in other products.
Start with a Friendly Confirmation
Begin with a simple message confirming the delivery. Thank customers for their purchase and show your appreciation.
Request a Review or Feedback
Politely ask customers to leave a review on the purchased product. Reinforce that their feedback helps others make buying decisions and lets you keep improving. Including a direct link to leave a review makes it effortless for the customer.
Incentivise with a Discount or Offer
Including a limited-time discount or exclusive offer makes it easy for customers to act, encouraging them to shop again.
Include Product Recommendations
Highlight products related to their purchase or trending items on your site, using the opportunity to spark interest in other products.
Post-Purchase Emails Examples: The Ideal Delivered Email
Here’s an example of a Delivered email using Scurri Track Plus, featuring Scurri’s demo brand, Le Mark. The layout is clear and engaging, with a strong focus on brand consistency and customer satisfaction.
Conclusion
A Delivered email is a powerful post-purchase tool, serving as both an informative touchpoint and a chance to build long-term loyalty. With Scurri Track Plus, you can create an effective Delivered email that encourages customers to leave valuable feedback, boosts trust in your brand, and inspires repeat purchases. Investing in well-designed post-purchase emails will elevate your customer experience and help turn one-time buyers into loyal advocates.
Visit Scurri to find out how you can craft the best post-purchase emails using Scurri Track Plus today!
Visit Scurri to find out how you can craft the best post-purchase emails using Scurri Track Plus today!