This article was written by eCommerce experts at leading delivery management provider Scurri. To streamline your delivery management and perfect your post-purchase emails, get in touch with Scurri today!
In eCommerce, a well-crafted post-purchase experience is key to building a successful eCommerce website. By taking control at a time when customers are most engaged, companies can strengthen their brand, foster customer loyalty, and build lasting trust. Post-purchase emails play an essential role in this experience. They keep customers informed on order status, minimise WISMO (Where Is My Order) queries, and create opportunities to cross-sell, promote exclusive offers, and reinforce brand loyalty.
In this post-purchase email series, we’re breaking down the unique benefits of each post-purchase order update email. This post focuses on the Out For Delivery email; what it means, its advantages, and how post-purchase software like Scurri Track Plus can help you perfect it.
In this post-purchase email series, we’re breaking down the unique benefits of each post-purchase order update email. This post focuses on the Out For Delivery email; what it means, its advantages, and how post-purchase software like Scurri Track Plus can help you perfect it.
What Does Out For Delivery Mean?
“Out For Delivery” signifies that a package has reached a nearby shipping transit point and is on the way to its final destination. Once a package is marked as out for delivery, it’s typically expected to arrive later that same day. This update is a crucial point in the customer experience, as it builds excitement and anticipation for the order’s arrival.
Benefits of Out For Delivery Post-Purchase Emails
A well-timed Out For Delivery email does more than update customers on their order status; additionally, it’s a powerful opportunity to enhance customer satisfaction and reinforce your brand. Here’s how:
Encourage Repeat Purchases with Cross-Selling
An Out For Delivery email can promote complementary products or exclusive offers. This drives additional revenue and encourages customers to purchase again.
Reduce WISMO Queries and Build Trust
By notifying customers that their order is arriving soon, you reduce order anxiety and build trust in your brand.
Provide Flexible Delivery Options
Giving customers the option to adjust their delivery timing at this point is very beneficial. It can reduce missed deliveries, failed deliveries, and lost packages, therefore building confidence in your eCommerce website.
Create High-Engagement Brand Experiences
Out For Delivery emails reach customers at a time of peak engagement, allowing you to immerse them in your brand through fully customised, branded emails that make an impression.
Encourage Repeat Purchases with Cross-Selling
An Out For Delivery email can promote complementary products or exclusive offers. This drives additional revenue and encourages customers to purchase again.
Reduce WISMO Queries and Build Trust
By notifying customers that their order is arriving soon, you reduce order anxiety and build trust in your brand.
Provide Flexible Delivery Options
Giving customers the option to adjust their delivery timing at this point is very beneficial. It can reduce missed deliveries, failed deliveries, and lost packages, therefore building confidence in your eCommerce website.
Create High-Engagement Brand Experiences
Out For Delivery emails reach customers at a time of peak engagement, allowing you to immerse them in your brand through fully customised, branded emails that make an impression.
Enhancing Out For Delivery Post-Purchase Emails With Scurri Track Plus
Scurri Track Plus is a valuable tool for creating branded, optimised Out For Delivery emails that elevate the post-purchase experience. Here’s how it can help:
Simple, Customisable Designs
Scurri Track Plus offers a range of design options, from drag-and-drop tools to HTML customisation and responsive templates. This makes it easy to create Out For Delivery emails that reflect your brand guidelines.
Seamless Tech Integration
Scurri integrates with leading software for eCommerce, such as Ometria, Klaviyo, and Shopify, ensuring your Out For Delivery emails work seamlessly with your existing systems.
Cross-Selling Opportunities
With Scurri Track Plus, you can include personalised product recommendations, exclusive offers, or promotions in your Out For Delivery emails. Encouraging repeat purchases and strengthening customer loyalty has never been easier.
Extended Brand Engagement
Out For Delivery emails are a powerful touchpoint for engaging customers. Scurri Track Plus allows you to keep customers immersed in your brand, build lasting impressions, and drive repeat business.
Real-Time Notifications
Scurri Track Plus enables you to notify customers that their order is on the way, with the option to reschedule if needed. This added flexibility helps reduce delivery issues and enhances customer satisfaction.
Simple, Customisable Designs
Scurri Track Plus offers a range of design options, from drag-and-drop tools to HTML customisation and responsive templates. This makes it easy to create Out For Delivery emails that reflect your brand guidelines.
Seamless Tech Integration
Scurri integrates with leading software for eCommerce, such as Ometria, Klaviyo, and Shopify, ensuring your Out For Delivery emails work seamlessly with your existing systems.
Cross-Selling Opportunities
With Scurri Track Plus, you can include personalised product recommendations, exclusive offers, or promotions in your Out For Delivery emails. Encouraging repeat purchases and strengthening customer loyalty has never been easier.
Extended Brand Engagement
Out For Delivery emails are a powerful touchpoint for engaging customers. Scurri Track Plus allows you to keep customers immersed in your brand, build lasting impressions, and drive repeat business.
Real-Time Notifications
Scurri Track Plus enables you to notify customers that their order is on the way, with the option to reschedule if needed. This added flexibility helps reduce delivery issues and enhances customer satisfaction.
Post-Purchase Emails Examples: The Perfect Out For Delivery Email
Here’s a look at a model Out For Delivery email using Scurri Track Plus. This example from Scurri’s demo brand, Le Mark, illustrates how customisable templates can be designed to create visually appealing emails that appeal to existing and repeat customers alike. The email layout is optimised for brand consistency, featuring clear delivery updates, actionable recommendations, and a call-to-action, all contributing to an improved post-purchase experience.
Conclusion
An Out For Delivery email is more than just an order update. It’s an opportunity to inform, impress, and immerse your customers in your brand during a crucial point in the post-purchase journey. With Scurri Track Plus, crafting the ideal Out For Delivery email that reinforces your brand, reduces WISMO queries, and encourages repeat purchases has never been easier. By investing in post-purchase email marketing, you transform routine updates into brand-building touchpoints that lead to happier, more loyal customers.
Visit Scurri to find out how you can craft the best post-purchase emails using Scurri Track Plus today!
Visit Scurri to find out how you can craft the best post-purchase emails using Scurri Track Plus today!